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Job overview
We’re on a mission to ensure everyone can access high-quality health and are determined to tackle health inequalities. We are working to make preventative healthcare a reality and are relentlessly focused on improving the health and wellbeing of local people and communities.
This is a hands-on role developing and delivering a range of exciting communications and engagement activity. In particular, providing expert advice for the programme that promotes vaccination to priority cohorts most at risk, working closely with system partners including local authorities’ public health teams and local communities to take an evidence-based approach. You will be responsible for developing engaging and accessible content using story-telling techniques to inform and reassure and facilitate conversations with local people. You will help to bring our priorities to life for staff, partners and residents with a focus on improving the health and lives of the residents of West and North London.
The successful candidate will have the ability to form strong relationships with stakeholders, craft excellent narratives and compelling content, and engage partners in the ICB’s work successfully.
This postholder will work collaboratively with the wider communications, involvement and insights team and the ICB prevention and vaccination team, to deliver creative, joined-up communications content across our internal and external channels
Main duties of the job
- Develop and deliver communications plans in support of corporate priorities and projects, advising internal stakeholders on the most appropriate approaches to reach their target audiences.
- Provide expert advice to the Executive Team and other senior managers, supporting senior stakeholders to play a part in delivering corporate communications and campaigns (such as taking part in videos or media interviews) and share messaging through their own professional networks and profiles.
- Act as a guardian for the corporate brand, managing, developing, monitoring, and advising on the consistent application of plain English, accessibility, and visual identity guidelines across our communications and campaign materials and channels.
- Ensure that our corporate communications set a high-quality standard in writing, design and is accessible to our audiences (including the use of readable pdfs, alt tags, subtitles and BSL as appropriate)
Essential criteria includes:
The postholder will be expected to have sound judgement and excellent professional communications skills to develop compelling story-telling content in a complex environment. They must be able to lead with confidence, demonstrating creativity, flexibility and making the most of the opportunities we have to communicate and engage with our partners, stakeholders and local communities.
Detailed job description and main responsibilities
See JD for full Job Description
Please note that priority will be given to WNL ICB employees who are affected by change.
Closing date:10 of August 2026
Proposed Date of Interview: 24 of August 2026
West and North London ICB is committed to promoting equality, diversity and inclusion. We strive to ensure our workforce reflects the rich diversity of the communities we serve, and we strongly encourage applications from candidates from underrepresented groups
We recognise that a healthy work-life balance is essential to the wellbeing and productivity of our staff.
We aim to consider all flexible working requests in a fair and open way, balancing the needs of our organisation with those of our employees. By fostering a flexible working culture, we strive to create an environment where everyone can thrive and contribute to delivering high-quality services for our communities
Person specification
Experience
Essential
- Experience of delivering communications and content across a range of channels, with tangible evidence of effective delivery and measurable impact
- Experience of developing and delivering a strategic communications plan with the ability to turn complex information into creative, compelling, relevant, and engaging content that tells a clear and consistent story to its target audience
- Experience of developing and delivering campaign plans to help influence behaviour change, with a solid understanding of social marketing techniques
- Experience of developing and managing communications in a public facing environment, including using social media as a reputation management and community engagement tool; creating enewsletters; creating high quality, internet-ready content; and optimising paid and natural search and paid-advertising
- Experience of helping a complex organisation to respond to a crisis in the NHS or wider Public Sector may be helpful but is not essential. • A/I • A/I • A/I • A/I 10 situation taking into account the need for integrated comms channels and disciplines to work together and send clear and timely messages (including media, internal comms and web)
- Experience of giving professional communications advice to managers and peers, with the confidence to provide appropriate challenge
- Experience or briefing, commissioning and managing external suppliers to deliver high - quality, value for money communications and campaigns activity
Desirable
- Experience of delivering communications n the NHS or wider Public Sector may be helpful but is not essential.
Communication
Essential
- Excellent communications skills, including oral, written and presentation skills
- Exceptional editorial, copywriting, and story - telling skills, with a meticulous attention to detail and the creativity to translate complex ideas into engaging, people focused content.
- Excellent inter -personal, persuasion and negotiating skills with the ability to form and maintain productive, professional working relationships with a diverse range of individuals and groups.
- Understanding of the importance of branding, with strong experience of the management of house style and visual identity across communications channels and campaigns.
- Ability to translate communications and content requirements into a clear brief and to work with internal and external suppliers to develop communication s solutions, with excellent project management skills
- Ability to work to the highest standards, demonstrating resilience to pressure, a willingness to adapt quickly to changing situations, work flexibly and retain due professionalism at all times.
- Ability to navigate challenges and stay on course, with the tenacity and drive to prioritise actions and make things happen.
Effort factors
Essential
- Mental Effort: frequent interruption, intense concentration when reviewing/writing documents/data, presenting at board meetings.
- Mental Effort: managing changing and competing priorities and unforeseen events, intense concentration when reviewing/writing documents/data, presenting at board meetings.
- Emotional Effort: imparting unwelcome news to staff or stakeholders, exposed to difficult/emotional meetings.
Skills, & Abilities
Essential
- Excellent organisational, project management, performance management and financial management skills with a methodical approach to ensuring best quality.
- Ability to work at both a strategic and operational level and to take a long - term view while juggling day -to -day, unforeseen or time sensitive tasks.
- Ability to lead and manage people and • A/I/Asmt • A/I • A/I 11 teams helping staff to thrive in a supportive, learning environment, while addressing performance where needed
- Ability to bring people together around shared plans and priorities, with the expertise and gravitas to co -ordinate communications activity at system level where appropriate.
- Skilled in digital communications monitoring and evaluation with the ability to produce reports, including use of social media management platforms, Google analytics, newsletter software and CMS
Values and Behaviours
Essential
- Commitment to the values and principles of system working agreed across WNL.
- Emotional Effort: imparting unwelcome news to staff or stakeholders, exposed to difficult/emotional meetings
- Commitment to the values and principles of system working agreed across WNL
- Ability to actively promote equality, diversity, and inclusion within all areas of responsibility
Education/ Knowledge and Qualifications
Essential
- Educated to Master’s degree, or equivalent level of experience in a communication and/or engagement role
- Evidence of continuing professional development or training, with sound knowledge of best practice as it relates to corporate communications and campaigns
- Knowledge of best practice in digital communication principles, authoring standards, website design, accessibility, usability, user journeys, navigation and information architecture, and proficiency in the use of web information architecture presentation (sitemaps, wireframes, storyboards).
- Understanding of the role of the ICB and ICS within the wider NHS, including current issues and challenges and the wider political and public sector context
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Applying for this NHS job
This advert is for Communications and Content Manager with West and North London ICB in Marylebone Road. It is listed as a Band 7 Administrative and IT role. The advertised salary is £58,133 - £65,261 Per annum Inclusive of HCAS. The contract type is Fixed term: 9 months (Limited Funding). The application deadline is 27 Aug 2026.
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