Job requirements
Requirements from the employer’s person specification. These describe the role, not your personal match.
Essential
19 listedRequirements the employer expects applicants to meet.
- Knowledge
Understanding of and use of new technologies, including social media and apps.
- Knowledge
Good understanding of the media landscape and is alert to issues in the media/society, and how they impact on audiences and campaign activities.
- Experience
Significant experience of working with senior managers on a wide range of communications digital engagement, media handling, proactive PR, marketing, campaigning, communications strategy and evaluation
- Experience
Experience of working collaboratively with key stakeholders to come to an agreed outcome
- Experience
Experience of developing media strategies and protocols
- Experience
Experience of delivering behaviour change campaigns and using data and insight for evaluation
- Experience
Experience of the commissioning process and working with suppliers
- Experience
Budget, resource planning and supplier management experience
- Experience
Experience of employing national policies in local communications
- Experience
Experience of engaging colleagues in developing their understanding of the business strategy and the part they play in its delivery
- Experience
Experience of achieving an effective balance between decisiveness and analysis recognising when an issue requires a more considered response or immediate confident decision
- Qualifications
Degree in relevant subject area or equivalent qualification
- Qualifications
Evidence of relevant academic study/ relevant professional courses. For example, strategic communications or leadership
- Qualifications
Evidence of continuing professional development
- Qualifications
I understand that I will be asked to provide original certificates to verify my qualifications at point of offer.
- Skills & Abilities
Ability to manage competing priorities, exercise sound professional judgement and deliver high-quality communications in a fast-paced environment.
- Skills & Abilities
Ability to analyse highly complex and sensitive information.
- Skills & Abilities
Ability to meet the travel requirements of the role.
- Additional Criteria
I understand the Trust is unable to provide sponsorship to work for this role, and employment on a time limited visa doesnt guarantee sponsorship at point of expiry.
Desirable
5 listedAdditional qualities the employer would prefer.
- Knowledge
Knowledge of the inclusive and accessible communication, including the Accessible Information Standard and Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018.
- Experience
Experience of operating within a large, multi-site and complex organisation.
- Experience
Experience of handling reactive and proactive media relations, including responding to enquiries from regional and national news organisations and supporting the management of reputational issues.
- Experience
Experience of providing professional leadership, support and guidance to colleagues.
- Experience
Experience of leading marketing and communications projects, including campaign planning, stakeholder engagement, content development and evaluation
Job summary
An exciting opportunity has arisen for an experienced communications professional to join our team as Marketing and Communications Lead on a 12-month maternity cover contract. Working closely with the Head of Marketing and Communications, you will oversee the Trust's core communications activity, coordinating the delivery of routine and reactive communications and providing professional support and guidance to colleagues across the service.
This is a fixed term post to provide cover for absence for specific purpose that we anticipate will be required for 12 months. We reserve the right to end this contract sooner with appropriate notice.
Using your expertise, creativity and judgement, you will translate organisational priorities into impactful communications that strengthen the Trust's reputation, support staff engagement, promote access to services and ensure patients and our communities receive clear, timely and accessible information.
This is a varied and rewarding role offering opportunity to further develop your leadership and communications skills.
- Full-time hours (37.5 per week)
- Hybrid working with 2-3 days office based
- Some travel and occasional out-of-hours working
Please note the Trust is unable to provide sponsorship to work for this role, to apply you must have current right to work in the UK status. Employment on a time limited visa doesnt guarantee sponsorship at point of expiry.
Main duties of the job
As a versatile communications professional, you will draw on expertise across media relations, stakeholder engagement, copywriting and design to turn organisational priorities into engaging communications that deliver measurable impact.
You will lead a varied portfolio of campaigns and projects, ensuring communications activity supports the Trust's strategic objectives, strengthens our reputation and connects effectively with staff, patients and communities.
You will play a key role in managing media enquiries and supporting the Trust's response to incidents and emerging issues, working with colleagues and stakeholders to develop timely, effective communications. Inclusion and accessibility will be at the heart of your approach.
You will champion communications that are accessible, audience-focused and responsive to the needs of diverse communities, while role-modelling inclusive behaviours and embedding these principles within the Trust's voice, brand and communications activity.
About us
At Herefordshire and Worcestershire Health and Care NHS Trust, we are working together to deliver outstanding care. We run community hospitals and community health services across Worcestershire and provide mental health and learning disability services across both Herefordshire and Worcestershire.
Our people (all 4500+ of them) provide services for people of all ages, experiencing both physical and/or mental health conditions from over 100 sites.
We will support you to thrive; offer flexible working options for a great work-life balance, help you fulfil your ambitions, and empower you to make positive changes within your team or service. We value diversity and encourage applications from people of all backgrounds, cultures, and ethnicities.
What we offer;
- 27 days leave plus bank holidays, increasing up to 33 days with long service
- Generous NHS pension and enhanced pay when you work unsocial hours
- Flexible and agile working opportunities
- Great maternity, paternity, and adoption support
- Wide range of supportive staff networks
- Health and wellbeing opportunities
If you would like to know more, please visit our website.
We encourage you to read the attached applicant guidance notes.
Sharing your data - As a data controller we may sometimes need to process your data to pursue our legitimate business interests, for example to request a survey from you (optional), to support the Trusts understanding of where you gained interest in working for the Trust.
Details
- Date posted: 03 September 2026
- Pay scheme: Agenda for change
- Band: Band 6
- Salary: £39,959 to £48,117 a year pro rata for part time
- Contract: Fixed term
- Duration: 12 months
- Working pattern: Full-time, Part-time, Flexible working
- Reference number: C9798-2595
- Job locations: 2 Kings Court, Charles Hastings Way, Worcester, Worcestershire, WR5 1JR, United Kingdom
Job responsibilities
For full details of the duties and criteria for the role please refer to the job description and person specification attached.
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Applying for this NHS job
This advert is for Marketing and Communications Lead with Herefordshire and Worcestershire Health and Care NHS Trust in Bromsgrove, England. It is listed as a Band 6 Communications officer role. The advertised salary is £39959.00 to £48117.00. The contract type is Fixed-Term. The application deadline is 13 Sep 2026.
Before you apply, compare the job description with the person specification and mirror the employer's essential criteria in your supporting information. Use the vacancy title, employer, location, salary, contract type, closing date and posted date (03 Sep 2026) to decide whether this role fits your current NHSjob search. If the employer can close applications early, prepare the application before the stated deadline rather than waiting for the final day.
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