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Job overview
This is an exciting opportunity to join a growing NHS charity at a pivotal time and play a key role in helping us make a real difference to patients, families, and staff.
The Fundraising Lead will act as a specialist professional, leading on the development and delivery of the Charity’s engagement and communications activity that supports the Charity’s strategic objectives, reputation and profile. The role will provide expert advice and delivery across campaigns, partnerships and stakeholder engagement, ensuring the Charity’s messaging is consistent, impactful and aligned with Trust and Charity branding and values.
You will support the development and delivery of a varied and ambitious fundraising programme. This is a hands-on role, ideal for someone with experience in fundraising, charity events, or income generation who is looking to take the next step in their career.
You will be responsible for delivering a programme of income generation and engagement events, helping to grow support and raise awareness of the Charity across the region. This includes building partnerships and creating meaningful opportunities for people and organisations to get involved.
You will be involved in a wide range of activities – from writing funding bids and supporting major campaigns, to delivering events and building relationships with supporters, clinicians, and partners. No two days will be the same.
Main duties of the job
- Communications Strategy, Public Relations & Reputation
- Fundraising, Events & Income Generation
- Campaigns & Projects
- Stakeholder Engagement & Representation
- General Duties
Additional Information
This role does not involve delivering patient care, but you will have contact with patients and service users. You will be expected to communicate with empathy, professionalism, and respect always.
Detailed job description and main responsibilities
Please refer to the attached job description and person specification for full details of responsibilities.
Communications Strategy, Public Relations & Reputation
- Lead the development and delivery of communications and public relations activity to support fundraising campaigns, projects and partnerships.
- Act as the lead for the Charity, ensuring all external messaging is consistent, accurate and aligned to agreed brand and reputational standards.
- Provide expert advice on communications approaches, messaging and channels to maximise reach, impact and engagement.
- Manage and mitigate reputational risk through planned activity, proactive messaging and appropriate responses to sensitive issues.
- Work collaboratively with Trust communications teams to ensure alignment with wider organisational communications strategies and policies.
- Plan, deliver and evaluate communications campaigns using appropriate insight, feedback and performance measures.
Fundraising, Events & Income Generation
- Support the delivery of a broad and engaging fundraising programme to help grow income for the Charity.
- Plan and deliver a programme of income generation and engagement events, ensuring they are well-organised, impactful, and aligned with the Charity’s priorities.
- Identify and develop opportunities across different income streams, including grants, community fundraising, corporate partnerships, and individual giving.
- Write and submit funding applications and bids and help manage reporting back to funders.
- Work with colleagues across the organisation to develop strong cases for support for projects and services.
- Help manage and track fundraising opportunities through a central pipeline.
- Build positive, lasting relationships with donors, supporters, and partners.
- Support creative ways to engage supporters and encourage long-term involvement.
- Research and help develop partnerships with local businesses and organisations to support both income generation and engagement.
- Play an active role in widening awareness of the Charity across the region through events, partnerships, and outreach opportunities.
- Contribute to a varied programme of fundraising and engagement activities.
Campaigns & Projects
- Support the delivery of major campaigns and exciting new projects, including working with the fundraising partners, Addenbrookes Charitable Trust and the University of Cambridge, on the £100m Cambridge Children’s Hospital Campaign.
- Lead on major campaigns, ensuring clear objectives, audience targeting, messaging frameworks and evaluation measures are in place.
- Ensure activity supports long term reputation building and public understanding of the Charity’s impact, not solely short-term income generation.
- Produce high quality written and visual communications content suitable for a range of audiences, including the public, partners and senior stakeholders.
- Contribute to planning future fundraising activity in line with the Charity’s goals.
- Help develop and deliver a regular giving programme to grow and retain supporters.
- Support the introduction of new initiatives, such as a charity lottery.
- Work with internal teams and external partners to help deliver funded projects successfully.
- Build links with community groups and organisations to grow local support.
Person specification
Experience
Essential
- Significant recent and relevant fundraising experience
- Significant experience of developing and delivering charitable communications or public relations activity.
- Demonstrable evidence of success/impact in a professional fundraising capacity
- Experience of leading charitable campaigns, including planning, delivery and evaluation
- Demonstrable experience of Trust and Foundation fundraising, and/or ability to demonstrate history of securing successful project/grants/campaign funding.
- Demonstrable experience and working knowledge of excellent donor care and stewardship and/or customer service.
Desirable
- Fundraising in an NHS and/or healthcare charity.
- Project Management experience
Skills & Abilities
Essential
- Strong communication skills, both written and oral. The ability to write copy/create communications for a variety of media, settings, and audiences.
- Ability to convey complex information clearly and concisely to a wide range of audiences, tailoring to their needs.
- Good IT and digital skills: ability to use all MS Office programmes to a high level; ability to use a website CMS, social media and photo/videography software.
Desirable
- Experience using design software
Knowledge & Understanding
Essential
- Knowledge/experience of the NHS, charity, or healthcare sector, including understanding of mental health and long-term physical health conditions.
- Knowledge of public relations and communications best practice, including reputation management and audience engagement
- Understanding of brand management and the importance of consistent organisational messaging.
Education / Qualifications
Essential
- Educated to degree level (or qualification of similar standing) or with equivalent professional qualification and/or experience.
Desirable
- Professional fundraising qualifications.
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Applying for this NHS job
This advert is for Fundraising Lead with Cambridgeshire and Peterborough NHS Foundation Trust in Cambridge, East of England, England. It is listed as a Band 6 Manager and corporate role. The advertised salary is £39,959 - £48,117 per annum. The contract type is Permanent. The application deadline is 06 Aug 2026.
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