Search for more NHS jobs in London
Job overview
The Senior Digital Marketing Executive will work closely with the Commercial Marketing Lead to develop and deliver digital marketing strategies that drive referrals and improve conversion for International and Private Care and the GOSH Learning Academy. As Growth Marketing Executive, you will be a key driver of digital performance and international patient acquisition. This role is ideal for a data-driven marketer with a passion for scaling digital campaigns, optimising user journeys, and delivering measurable growth across international markets—particularly the Middle East.
You will lead on performance marketing initiatives, manage digital channels, and collaborate with internal teams and external agencies to deliver high-impact campaigns that increase patient referrals and brand visibility. Working with the Commercial Marketing Lead and multiple agencies, you will have a growth marketing mindset and excellent analytical skills.
They will take the lead on the delivery of all digital marketing for Gosh Learning Academy and GOSH international and Private Care.
Main duties of the job
- To support the Commercial Marketing Lead to develop, manage and execute the digital marketing strategy, including SEO, email, social media and display advertising campaigns 2. Grow web traffic and enable digital growth. 3. Working with the Digital Engagement Officer they will manage our commercial social media platforms to deliver brand awareness and referrals. 4. Development of programmes to increase online brand awareness and reputation including regular newsletters. 5. Evaluate customer experience across digital channels, and deliver projects to improve conversions and journeys. 6. Work with the in region Agency to develop and monitor ad campaigns and budget. 7. To identify new markets, channels and strategies for online growth. 8. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns 9. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 10. Own the project plan for the I&PC website and social media presence including for the Middle East, ensuring content is optimised for SEO, UX, and conversion.
Detailed job description and main responsibilities
The full job description provides an overview of the key tasks and responsibilities of the role, and the person specification outlines the qualifications, skills, experience, and knowledge required. For both documents please view the attachment/s below.
Applicant requirements
The postholder will have regular contact with vulnerable people and as such this post is subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England and Wales) Order 2020 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions.
Person specification
Skills/Abilities
Essential
- Analytic ability
- Copy writing skills including for the web
- Technical skills in online tools and resources
- Communicating and networking skills
- Tenacity and creativity
- Team player
- Agency management
- Knowledge and experience of SEO, Paid Digital Marketing (display and PPC), Email marketing and social media
- Familiarity with healthcare marketing regulations and patient privacy standards
Desirable
- Experience working with international audiences or in the Middle East region.
Experience/Knowledge
Essential
- At least 4 years in a similar role with evidence of projects that have delivered business growth
- Experience of delivering digital growth
Desirable
- Experience of delivering results with limited budgets
GOSH Culture and Values
Essential
- Our Always values
Academic/Professional qualification/Training
Essential
- A degree in marketing, business, or a related field or four years equivalent work experience
Desirable
- A post graduate diploma in digital marketing
WhatsApp job alerts
Get instant WhatsApp alerts for Manager and Corporate roles in London
Create your Job Clerk account first. We'll collect your alert preferences during onboarding and help you turn on WhatsApp notifications for matching healthcare roles.
Applying for this NHS job
This advert is for Senior Digital Marketing Executive with Great Ormond Street Hospital for Children NHS Foundation Trust in Great Ormond Street Hospital. It is listed as a Manager and corporate role. The advertised salary is £47951.00 to £56863.00. The contract type is Fixed term: 12 months (N/A). The application deadline is 06 Sep 2026.
Before you apply, compare the job description with the person specification and mirror the employer's essential criteria in your supporting information. Use the vacancy title, employer, location, salary, contract type, closing date and posted date (21 Aug 2026) to decide whether this role fits your current NHS job search. If the employer can close applications early, prepare the application before the stated deadline rather than waiting for the final day.
For more context, review related Job Clerk pages for the same profession, band or location where they exist, then use the application-support guides to tailor your statement and prepare for interview.