Marketing Officer

Job overview

This is an exciting moment to join our Charity as we embark on a bold new chapter — and we’re looking for a Marketing Officer who’s ready to help shape it. This role offers the rare chance to evolve our brand, amplify our voice, and put your creative mark on how we inspire our community to stand behind Doncaster & Bassetlaw Hospitals.

Our vision is simple but powerful: a future where our local community stands behind Doncaster & Bassetlaw Hospitals – empowering exceptional care, uplifting environments and valuing staff. We strive to be healthier together, creating a legacy where every act of support makes a difference. As our Marketing Officer, you’ll be at the heart of bringing that vision to life.

You’ll support the crafting of compelling stories that showcase the real impact of our work — from transforming patient spaces to funding innovative equipment and supporting the incredible people who deliver care every day. You’ll lead on day to day marketing activity while also contributing to the bigger picture, helping us reach new audiences, strengthen our identity, and grow the vital income that fuels our mission.

Your work will span social media, digital content, campaigns, events, and creative materials. You’ll collaborate with colleagues across the charity and the wider NHS Trust, uncovering the stories that resonate and turning them into engaging, meaningful communications that inspire pride and generosity.

Main duties of the job

Brand, Campaigns & Promotion •    Develop and deliver marketing strategies to promote the charity's mission and fundraising initiatives. •    Refine and maintain the charity’s brand across all communications, ensuring consistency and strong public recognition. •    Create and manage marketing timelines for multiple campaigns throughout the year. •    Develop and bring to life sub brands for key campaigns and projects.   Content Creation & Social Media •    Produce engaging, high quality content for social media, websites, newsletters, and printed materials. •    Building social media plans for our Charity profiles that compliment activity, including content planning, posting, monitoring, and responding to enquiries.   Public Relations & External Communications •    Build and maintain positive relationships with local press and media outlets. •    Produce high quality, brand consistent press releases and media materials. •    Represent the charity at events, acting as a warm, welcoming ambassador across hospital sites.   Relationship & Stakeholder Management •    Engage regularly with members of the public, patients, volunteers, and supporters across hospital sites. •    Work closely with the Trust’s Communications Team to ensure alignment of messaging and activity. •    Collaborate effectively with the wider charity team to support shared goals and initiatives.   Data, Monitoring & Reporting •    Track and analyse service uptake, campaign performance, and engagement levels.

Detailed job description and main responsibilities

Please see attached to the advert a job description and person specification for further details. Please ensure you read this document carefully.  Please note, if your application is successful you will be required to present original certificates of qualifications that are listed in the person specification under essential.

Certificate of sponsorship

For individuals who may require sponsorship under the skilled worker or health & care visa route please use the link below to check your eligibility. Check if you need a UK visa - GOV.UK

Please note that from 9th April 2025, band 2 & 3 entry roles are no longer eligible for sponsorship.