Divisional Sales and Marketing Manager

Job summary

Barchester Healthcare is offering an exceptional opportunity for an experienced professional to join their team as a Divisional Sales and Marketing Manager. This permanent position is based in Sherborne, and requires regular travel across the South West to support the growth and commercial success of 47 care homes within the division. The role involves strategic planning, team management, and the development of business plans to increase occupancy and revenue. The company offers a competitive salary with bonus and car allowance, alongside rewards like retail and leisure vouchers, and opportunities for professional development. This role is ideal for someone who is self-motivated, creative, and possesses excellent attention to detail.

Main duties of the job

Barchester Healthcare is seeking a talented Divisional Sales and Marketing Manager for 47 care homes in the South West. The role, which offers a competitive salary, bonus, and car allowance, requires the candidate to develop strategies to boost occupancy, revenue, and EBITDAR objectives. As a line manager to a team of Customer Relationship Managers and Home Service Advisors, you will oversee commercial performance and offer strategic enquiry generation across the division. Essential skills include a background in sales, marketing or communications, plus experience in managing sales teams. The role demands regular travel and the ability to analyze market and financial data.

About us

Barchester Healthcare is recognized as one of the UK's best companies to work for. They are committed to fostering a supportive environment where employee contributions are valued. The organization invests in its workforce by offering free learning and development opportunities and focuses on staff recruitment and retention. Barchester is dedicated to improving the quality of life for its residents through life enrichment programs and excellent care standards. The company is also expanding, with ambitious plans for new facilities, emphasizing growth and community engagement. Barchester ensures employees are valued, offering career development and progression in a supportive setting.

Details

• Date posted: 23 April 2026
• Pay scheme: Other
• Salary: Depending on experience Salary expectations will be discussed at interview stage.
• Contract: Permanent
• Working pattern: Full-time, Part-time
• Reference number: 1492231515
• Job locations: Barchester Healthcare, Sherborne, DT9 6EX

Job responsibilities

Competitive Salary Plus Bonus + Car Allowance or Company Car

Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support the 47 care homes across the South West Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels.

Regular travel across South West

Required experience/qualifications: A background in sales, marketing, and/or communications Previous experience managing a high-performing sales team Confident in using various reporting processes Experience analysing market and financial data, and presenting conclusions Full UK driving licence

Responsibilities: Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors Strategic input into enquiry generation across the division Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes Maintain a good awareness of the market opportunities across the division Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos Support Barchester's ambitious new build programme to ensure occupancy growth in newly opened homes Oversee social media activity for 47 care homes Demonstrate a clear focus on quality and customer experience

Rewards and Benefits: Generous salary Competitive car allowance Access to a range of retail and leisure vouchers Free learning and development opportunities

As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.

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