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Job overview
An exciting opportunity has arisen for a Digital Engagement Officer to join the Communications team here at GOSH. As Digital Engagement Officer there are three areas that you will work across:
Trust’s Social Media
You will take a leading role in the management and operational delivery of GOSH NHS Trust’s social media accounts, (LinkedIn, YouTube, BlueSky, X) planning and producing content, monitoring for responses from and engaging with our community.
You will also lead managing operational delivery for other accounts including GOSH Learning Academy (Instagram, LinkedIn and Facebook) and Research & Innovation channels.
You will work closely with the GOSH Charity social media team on our shared Meta channels, and the Senior Digital Marketing Executive.
Website content
You will work with the Website Manager to update our website. You will lead on facilitating onboarding of new website editors and manage the website requests inbox, promptly addressing inquiries and requests.
Digital content creation
You will use your in-depth skills and knowledge of digital media to develop content that aligns with our strategy and can be used across the Trust’s and Charity’s digital channels and provide support and training to the Communications team. Additionally, you will manage filming and photography equipment, optimising resources to achieve production needs within budget limitations.
Main duties of the job
- Play a leading role in the management and operational delivery of GOSH's social media accounts, collaborating closely with the Communications team to plan and develop integrated content strategies.
- Develop and execute innovative digital communication plans to engage patients and the public.
- Drive the implementation of marketing and communications strategies through digital channels, working closely with the external communication and digital lead to achieve objectives
- Organise web requests, prioritise projects, and collaborate with internal stakeholders to ensure website content meets user needs.
- Manage the website requests inbox and social media inbox, promptly addressing inquiries and requests.
- Employ a multichannel approach to digital content creation, aligning with the Trust’s overarching communications strategy and demonstrating skills in planning and execution. Provide support and training to the Communications team, delivering guidance on content creation.
- Provide guidance on CMS usage to the Communications team and website editors, adapting and optimising training programs to enhance effectiveness.
Detailed job description and main responsibilities
The full job description provides an overview of the key tasks and responsibilities of the role, and the person specification outlines the qualifications, skills, experience and knowledge required. For both documents please view the attachment/s below.
Person specification
Skills/Abilities
Essential
- Experience of delivering effective content independently
- Planning and organisational skills
- Solid copywriting skills for a range of digital platforms particularly web and social copy, with an understanding of SEO and content design principles
- Ability building trusted relationships with colleagues across various levels in an organisation working to achieve common goals
- Proven knowledge of analytical tools to manage, report on and learn from the effectiveness of communications activity, including Google Analytics 4 and social media tools such as Sprout Social
- Ability to manage relationships and deal sensitively with the sharing of family’s stories, working with children and families
Culture and Values
Essential
- Our Always Values
- Experience of working as part of a diverse team
- Experience of contributing to an inclusive workplace culture
Experience/Knowledge
Essential
- Experience of managing social media and digital channels ensuring a regular stream of content that aligns with strategic communication goals
- Experience of using Content Management Systems
- Extensive knowledge of social media platforms and evidence of continued engagement with changes and developments in digital platforms
- Skilled social media content producer, with experience using applications such as Canva to achieve the visual brand’s objectives across digital and print mediums
Desirable
- Extensive knowledge of digital video editing software, including Adobe Premiere Pro, After Effects and Audition
Academic/Professional qualification/Training
Essential
- Educated in a relevant subject, for example communications, multimedia, broadcast journalism or have the equivalent work experience in a relevant area
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Applying for this NHS job
This advert is for Digital Engagement Officer with Great Ormond Street Hospital for Children NHS Foundation Trust in London, London, England. It is listed as a Band 5 Administrative and IT role. The advertised salary is £38,488 - £46,852 per annum inclusive. The contract type is Fixed term: 18 months (from start date). The application deadline is 16 Aug 2026.
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