Customer Relationship Manager

Job summary

Salary £45,000 plus commission Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care. REWARDS PACKAGE: Attritive salary, alongside a competitive commission structure Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team RESPONSIBILITIES: Managing enquiries to improve the conversion rates and achieve occupancy targets Excellent communication skills. Networking within the local community to raise the profile of the home and generate enquiries Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy

Main duties of the job

Barchester are recruiting a Customer Relationship Manager for our care home team to enhance occupancy. This role requires a professional with sales expertise to work with our management team, driving the success of a top-tier care home through sales and marketing efforts. Responsibilities include managing inquiries, boosting the home's digital presence, and networking locally. Barchester is a leading care provider in the UK, known for its high-quality care standards. The rewards package includes an attractive salary, commission structure, retail and leisure discounts, wellbeing support, and career development in a supportive team. Responsibilities entail improving conversion rates, communication, local networking, and marketing activities. Required qualifications include sales and marketing experience (preferably in healthcare), data analysis skills on CRM platforms like Salesforce, motivation, proficiency in Microsoft Office, and a UK driving licence. The role involves representing Barchester in a professional manner, handling all sales activities, and engaging with potential residents.

About us

Barchester Healthcare is a renowned care provider in the UK, recognized for its exceptional standards and commitment to quality care. It operates prestigious care homes across the nation, focused on ensuring residents receive outstanding personal care. Barchester prides itself on being industry-leading with some of the highest quality ratings among large care home providers. They offer a range of services including residential and nursing care, alongside support and resources to their team members. Barchester is dedicated to creating a supportive work environment where employees are valued and encouraged to progress their careers. The organisation provides a wide array of benefits to its staff, including attractive salaries, commission opportunities, health and wellbeing support, and access to a variety of discounts. Barchester aims to connect with the local community and ensure their homes are recognized for the quality and care they deliver to residents and their families.

Details

• Date posted: 07 July 2026
• Pay scheme: Other
• Salary: £45,000 a year
• Contract: Permanent
• Working pattern: Full-time, Part-time
• Reference number: 1524439577
• Job locations: Barchester Healthcare, Banbury, OX15 6EH, United Kingdom

Job responsibilities

Salary £45,000 plus commission Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care. REWARDS PACKAGE: Attritive salary, alongside a competitive commission structure Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team RESPONSIBILITIES: Managing enquiries to improve the conversion rates and achieve occupancy targets Excellent communication skills. Networking within the local community to raise the profile of the home and generate enquiries Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy Identifying opportunities to improve sales and marketing performance NEED TO HAVE: Have proven sales and marketing experience preferably in healthcare but not essential Have the ability to analyse data on Salesforce or similar CRM application Be self-motivated and target driven Have interpersonal and professional qualities Confident user of Microsoft Office (Excel/Powerpoint) Full UK driving licence. NEED TO DO: Represent Barchester and our state of the art home in a friendly and professional manner. Responsible for all sales activity for the home. Talking to potential new residents over the phone, and providing informative and welcoming tours of the home. Engage with residents and relatives to understand their experience and requirements. Respond to sales enquiries. Actively generate leads and identify local marketing opportunities. Maintain a contacts database. Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.

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