Customer Relationship Manager

Job summary

Competitive salary plus commission (12 month Maternity cover) Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care. REWARDS PACKAGE: Attractive salary, alongside a competitive commission structure Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team RESPONSIBILITIES: Managing enquiries to improve the conversion rates and achieve occupancy targets Excellent communication skills. Networking within the local community to raise the profile of the home and generate enquiries Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy Identifying opportunities to improve sales and marketing performance NEED TO HAVE: Have proven sales and marketing experience preferably in healthcare but not essential Have the ability to analyse data on Salesforce or similar CRM application Be self-motivated and target driven Have interpersonal and professional qualities Confident user of Microsoft Office (Excel/Powerpoint) Full UK driving licence. NEED TO DO: Represent Barchester and our state of the art home in a friendly and professional manner. Responsible for all sales activity for the home. Talking to potential new residents over the phone, and providing informative and welcoming tours of the home. Engage with residents and relatives to understand their experience and requirements. Respond to sales enquiries. Actively generate leads and identify local marketing opportunities. Maintain a contacts database. Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.

Main duties of the job

Barchester are recruiting a Customer Relationship Manager for a 12-month maternity cover. The role involves increasing occupancy in a prestigious care home by delivering sales and marketing strategies. You will work with an exceptional management team to ensure success. Tasks include handling enquiries, boosting the home's digital profile, and networking with the local community. Barchester, an industry-leading care provider in the UK, focuses on high-quality resident care. Benefits include an attractive salary with commission, retail and leisure discounts, wellbeing support, and development opportunities. Responsibilities encompass managing enquiries to achieve occupancy targets, enhancing communication and networking, supporting marketing activities, and identifying sales performance improvement opportunities. Applicants should have sales and marketing experience, an ability to analyze data on CRM systems, be self-motivated and target-driven, have professional qualities, and be confident with Microsoft Office applications.

About us

Barchester Healthcare is a leading provider in the UK care sector, renowned for high-quality care across its homes. Known for maintaining some of the best quality ratings among large care home providers, Barchester is focused on providing exceptional care quality to its residents. Within their homes, Barchester prides itself on being a supportive employer that values the contributions of its team members, promoting empowerment and offering career progression opportunities. This is reflected in their dedicated approach to ensuring staff are respected and given the chance to develop professionally. With a commitment to enhancing resident wellbeing, Barchester supports teams with access to wellbeing resources and professional services, creating a rewarding environment for staff to excel and provide the best care experiences possible to residents. As they recruit for a Customer Relationship Manager, they aim to continue building on their reputation for excellence in care and support by enhancing occupancy through effective sales and marketing strategies led by skilled professionals.

Details

• Date posted: 11 June 2026
• Pay scheme: Other
• Salary: Depending on experience Salary expectations will be discussed at interview stage.
• Contract: Permanent
• Working pattern: Full-time, Part-time
• Reference number: 1514888592
• Job locations: Barchester Healthcare, Gosmore, SG4 7QH, United Kingdom

Job responsibilities

Competitive salary plus commission (12 month Maternity cover)

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care. REWARDS PACKAGE: Attractive salary, alongside a competitive commission structure Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team RESPONSIBILITIES: Managing enquiries to improve the conversion rates and achieve occupancy targets Excellent communication skills. Networking within the local community to raise the profile of the home and generate enquiries Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy Identifying opportunities to improve sales and marketing performance NEED TO HAVE: Have proven sales and marketing experience preferably in healthcare but not essential Have the ability to analyse data on Salesforce or similar CRM application Be self-motivated and target driven Have interpersonal and professional qualities Confident user of Microsoft Office (Excel/Powerpoint) Full UK driving licence. NEED TO DO: Represent Barchester and our state of the art home in a friendly and professional manner. Responsible for all sales activity for the home. Talking to potential new residents over the phone, and providing informative and welcoming tours of the home. Engage with residents and relatives to understand their experience and requirements. Respond to sales enquiries. Actively generate leads and identify local marketing opportunities. Maintain a contacts database. Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.

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