Customer Relationship Manager

Job summary

Competitive Salary +Commission Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care. REWARDS PACKAGE: Attritive salary, alongside a competitive commission structure Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team RESPONSIBILITIES: Managing enquiries to improve the conversion rates and achieve occupancy targets Excellent co

Main duties of the job

This role involves being a professional sales manager to support the care home in boosting its occupancy. As part of a prestigious care home team, the Customer Relationship Manager will work with the management team to ensure first-class care delivery. Responsibilities include implementing a variety of sales and marketing strategies ranging from managing inquiries, enhancing the home's digital presence, and community engagement. Barchester Healthcare, known for its industry-leading status and high-quality care ratings in the UK, offers an attractive salary and commission structure. Additional benefits include retail and leisure discounts, access to wellbeing resources, and opportunities for career development. The manager must handle inquiries to improve conversion rates, meet occupancy targets, network within the local community, and engage in marketing activities. The role requires proven sales and marketing experience, the capability to analyze data on CRM applications like Salesforce, motivation, Microsoft Office proficiency, and a full UK driving license.

About us

Barchester Healthcare is a leading care provider in the UK with a commitment to delivering high-quality care to its residents. They pride themselves on holding some of the highest quality ratings among large care home providers in the country. The company focuses on not just healthcare but also on the overall wellbeing of its residents, ensuring they receive exceptional care in various facets of their lives. Their team is supportive and offers numerous opportunities for professional growth and development. Employees at Barchester are respected, and their contributions are valued, making it a rewarding place for career development. Alongside offering competitive salaries and commissions, Barchester provides access to a range of retail and leisure discounts and wellness support services, including the Best Doctors Service. The care provider is dedicated to creating a nurturing environment that goes beyond mere caregiving, promoting a holistic approach to resident satisfaction and employee job fulfillment.

Details

• Date posted: 11 June 2026
• Pay scheme: Other
• Salary: Depending on experience Salary expectations will be discussed at interview stage.
• Contract: Permanent
• Working pattern: Full-time, Part-time
• Reference number: 1514727579
• Job locations: Barchester Healthcare, Cambridge, CB25 9BX, United Kingdom

Job responsibilities

Competitive Salary +Commission

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care. REWARDS PACKAGE: Attritive salary, alongside a competitive commission structure Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team RESPONSIBILITIES: Managing enquiries to improve the conversion rates and achieve occupancy targets Excellent communication skills. Networking within the local community to raise the profile of the home and generate enquiries Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy Identifying opportunities to improve sales and marketing performance NEED TO HAVE: Have proven sales and marketing experience preferably in healthcare but not essential Have the ability to analyse data on Salesforce or similar CRM application Be self-motivated and target driven Have interpersonal and professional qualities Confident user of Microsoft Office (Excel/Powerpoint) Full UK driving licence. NEED TO DO: Represent Barchester and our state of the art home in a friendly and professional manner. Responsible for all sales activity for the home. Talking to potential new residents over the phone, and providing informative and welcoming tours of the home. Engage with residents and relatives to understand their experience and requirements. Respond to sales enquiries. Actively generate leads and identify local marketing opportunities. Maintain a contacts database. Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.