Customer Relationship Manager

Job summary

Salary & competitive commission Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care. REWARDS PACKAGE: Attritive salary, alongside a competitive commission structure Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team RESPONSIBILITIES: Managing enquiri

Main duties of the job

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional to support this home in increasing occupancy. This individual will work with an exceptional management team to ensure the success of a first-class care home. The role involves delivering a range of sales and marketing strategies to drive sales, including handling enquiries, enhancing the digital profile of the home, and networking with the local community. Barchester is an industry-leading care provider, with top quality ratings amongst large care home providers in the UK, focused on providing exceptional quality care for residents. Responsibilities include managing enquiries to improve conversion rates, achieving occupancy targets, and networking within the local community to raise the homes profile and generate enquiries. The job also involves identifying opportunities to improve sales and marketing performance and working on local and wider marketing activities to generate enquiries, drive conversion rates, and increase occupancy. The candidate should have proven sales and marketing experience, ideally in healthcare, be self-motivated, target-driven, and have excellent interpersonal qualities.

About us

Barchester Healthcare is a leading provider in the care home industry, renowned for holding some of the best quality ratings among large care home providers in the UK. Barchester Healthcare is committed to offering exceptional quality care for residents and aims to provide a supportive and empowering environment for both residents and employees. As part of this mission, Barchester is dedicated to ensuring that their team members are respected and their contributions are valued, making it a rewarding place to develop a career. Employees at Barchester can expect a range of benefits, including access to retail and leisure discounts, as well as a robust wellbeing support system including Best Doctors Service. With a culture focused on development and progression, Barchester encourages its employees to grow within a highly supportive team environment, ensuring their skills and contributions are recognized and nurtured. Joining Barchester means being part of a dynamic and forward-thinking organization that values innovation and excellence.

Details

• Date posted: 17 July 2026
• Pay scheme: Other
• Salary: Depending on experience Salary expectations will be discussed at interview stage.
• Contract: Permanent
• Working pattern: Full-time, Part-time
• Reference number: 1527809026
• Job locations: Barchester Healthcare, Maidstone, ME17 3ZB, United Kingdom

Job responsibilities

Salary & competitive commission Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care. REWARDS PACKAGE: Attritive salary, alongside a competitive commission structure Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team RESPONSIBILITIES: Managing enquiries to improve the conversion rates and achieve occupancy targets Excellent communication skills. Networking within the local community to raise the profile of the home and generate enquiries Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy Identifying opportunities to improve sales and marketing performance NEED TO HAVE: Have proven sales and marketing experience preferably in healthcare but not essential Have the ability to analyse data on Salesforce or similar CRM application Be self-motivated and target driven Have interpersonal and professional qualities Confident user of Microsoft Office (Excel/Powerpoint) Full UK driving licence. NEED TO DO: Represent Barchester and our state of the art home in a friendly and professional manner. Responsible for all sales activity for the home. Talking to potential new residents over the phone, and providing informative and welcoming tours of the home. Engage with residents and relatives to understand their experience and requirements. Respond to sales enquiries. Actively generate leads and identify local marketing opportunities. Maintain a contacts database. Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.

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