Strategic Communications and Engagement Manager

Requirements the employer expects applicants to meet.

• Experience

  Experience of developing and delivering strategic communications and engagement plans with tangible evidence of effective delivery and measurable impact.

• Experience

  Experience of giving professional communications and engagement advice to senior leaders .

• Experience

  Experience of using a range of digital channels and techniques to reach and engage a wide range of stakeholders.

• Experience

  Experience of delivering a robust approach to reactive and proactive media and public affairs .

• Experience

  Experience of advising on and/or delivering patient and public engagement (PPE) activity to support communications and engagement objectives, with up-to-date knowledge and understanding of best practice.

• Experience

  Experience of managing suppliers to deliver communications and engagement activity.

• Communication

  Excellent communications skills, including oral, written and presentation skills

• Communication

  Exceptional editorial, copywriting, and story -telling skills, with a meticulous attention to detail and the creativity to translate complex ideas into engaging, people focused content.

• Communication

  Excellent inter -personal, persuasion and negotiating skills with the ability to form and maintain productive, professional working relationships with a diverse range of individuals and groups

• Communication

  Ability to translate communications and engagement requirements to a technical brief and to work with internal and external suppliers to develop communication solutions, with excellent project management skills.

• Communication

  Excellent professional judgement, with the emotional intelligence and political astuteness to manage contentious or sensitive issues, ensuring the communications response is measured and thoughtful.

• Communication

  Ability to act as a champion for patients and residents, ensuring that their voice influences decision making.

• Communication

  Ability to work to the highest standards, demonstrating resilience to pressure, a willingness to adapt quickly to changing situations, work flexibly and retain due professionalism at all times.

• Communication

  Ability to navigate challenges and stay on course, with the tenacity and drive to prioritise actions and make things happen

• Effort factors

  Mental Effort: frequent interruption, intense concentration when reviewing/writing documents/data, presenting at board meetings.

• Effort factors

  Emotional Effort: imparting unwelcome news to staff or stakeholders, including journalists, exposed to difficult/emotional meetings where responses may be hostile or antagonistic.

• Skills, & Abilities

  Excellent organisational, project management, performance management and financial management skills with a methodical approach to ensuring best quality.

• Skills, & Abilities

  Ability to work at both a strategic and operational level and to take a long-term view while juggling day-today, unforeseen or time sensitive tasks

• Skills, & Abilities

  Ability to bring people together around shared plans and priorities, with the expertise and gravitas to coordinate communications and engagement activity across an assigned portfolio.

• Skills, & Abilities

  Ability and/or experience of working within or managing a corporate brand, including ensuring all communications and content is accessible to everyone and reflective of our diverse communities.

• Values and Behaviours

  Commitment to the values and principles of system working agreed across WNL.

• Values and Behaviours

  Ability to actively promote equality, diversity, and inclusion within all areas of responsibility.

• Education/ Knowledge and Qualifications

  Educated to Master’s degree, or equivalent level of experience in a communication and/or engagement role

• Education/ Knowledge and Qualifications

  Evidence of continuing professional development or training, with sound knowledge of best practice as it relates to communications and engagement.

• Education/ Knowledge and Qualifications

  Good understanding of the role of the ICB and ICS within the wider NHS, including current issues and challenges and the wider political and public sector context.

• Education/ Knowledge and Qualifications

  Good understanding of engagement approaches and methodologies, including co -production, direct involvement, outreach engagement and reaching seldom heard voices.

• Education/ Knowledge and Qualifications

  Good understanding of all aspects of communications, including strategic planning, media and public affairs, digital communications, campaigns, marcomms and internal communications.