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Job requirements
Essential
9 listedRequirements the employer expects applicants to meet.
- meeting desired essential criteria
Registered Midwife with experience of practice in all areas
- meeting desired essential criteria
Completion of recognised Professional Midwifery Advocate training course
- meeting desired essential criteria
Evidence of continuing professional development
- meeting desired essential criteria
Mentorship qualification
- meeting desired essential criteria
Educated to degree level or equivalent experience
- meeting desired essential criteria
Excellent communication skills
- meeting desired essential criteria
Evidence of recent midwifery research and audit
- meeting desired essential criteria
IT skills, including report writing
- meeting desired essential criteria
Experience of working within a team and effective teamwork
Desirable
5 listedAdditional qualities the employer would prefer.
- meeting desired essential criteria
Professional Midwifery Advocate Level 7 qualification
- meeting desired essential criteria
MSc in relevant subject
- meeting desired essential criteria
Experience of birth planning and/or those clients who are requesting care out of guidance
- meeting desired essential criteria
Experience of leading quality improvement programmes
- meeting desired essential criteria
Experience of leading workforce culture, staff wellbeing or psychological safety initiatives
Job overview
- The Professional Midwifery Advocate (PMA) Lead will provide strategic leadership for the Professional Midwifery Advocacy service and patient experience across Chelsea and Westminster Hospital NHS Foundation Trust, providing governance and assurance for the A-EQUIP model in line with NHS England guidance.
Main duties of the job
Lead a team of Professional Midwifery Advocates, promoting restorative practice, professional development, staff wellbeing, retention and the delivery of safe, high-quality maternity care.
Detailed job description and main responsibilities
The post holder will:
- Support midwives to identify their own personal action for quality improvement.
- The post holder will use their understanding of personal and professional resilience and support others to develop this attribute.
- Ensure that there is a strong interface between the PMA and clinical governance at Chelsea and Westminster NHS Foundation Trust.
- Apply their expertise in midwifery to assist the Director, Deputy Directors of Midwifery, and Consultant Midwives with the implementation and oversight of midwifery practice, ensuring strong clinical governance assurance systems are established for midwifery activities.
- Provide support to midwives in sharing of good practice learnt through the maternity services’ internal risk management processes with the aim of reducing the incidence of harm and obstetric litigation cases.
- Be involved in continuous monitoring and maintaining quality standards of clinical practice through a variety of ways for example audit.
- Act as a role model at all times and promote a high standard of safe and effective care which is based upon best evidence.
- Be accountable for monitoring and demonstrating the impact of the PMA and Listening Service through agreed metrics including uptake of restorative supervision, staff experience measures, retention, sickness absence, patient experience outcomes and quality improvement indicators
Applicant requirements
You must have appropriate UK professional registration.
This post is subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England and Wales) Order 2020 and it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service.
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Applying for this NHS job
This advert is for Professional Midwifery Advocate and Patient Experience Lead Midwife with Chelsea and Westminster Hospital NHS Foundation Trust in London, England. It is listed as a Midwife role. The advertised salary is £66274.00 to £73496.00. The contract type is Permanent: Full time hours, 37.5 per week. The application deadline is 20 Sep 2026.
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