Infant Feeding Practitioner

Job summary

Help Give Babies the Best Start in Life The support a family receives in the early days, weeks, and months of a baby's life can have a lasting impact. As an Infant Feeding Practitioner, you will play a vital role in helping families overcome complex and ongoing infant feeding challenges, empowering parents with the knowledge, confidence, and support they need to give their baby the best possible start. This rewarding role supports the delivery of a specialist infant feeding service across Bath and North East Somerset (B&NES), contributing to the maintenance of the UNICEF Baby Friendly Initiative (BFI) accreditation standards. Working closely with the Infant Feeding Lead, Health Visiting teams, Midwives, the Local Authority, and other key partners, you will help ensure families receive consistent, high-quality, evidence-based infant feeding support when they need it most. You will also support the planning, implementation, and ongoing development of UNICEF BFI standards across the B&NES Child and Family Service, helping to improve outcomes for babies, children, and families ac

Main duties of the job

Help Give Babies the Best Start in Life. As an Infant Feeding Practitioner, you will support families during the crucial early days, weeks, and months of a baby's life. This role is significant as the support you provide can create a lasting impact on the families. You will work across Bath and North East Somerset to deliver a specialist infant feeding service, maintaining UNICEF Baby Friendly Initiative standards. In collaboration with local Infant Feeding Leads, Health Visiting teams, Midwives, the Local Authority, and other partners, you will aim to provide high-quality, evidence-based support to families. The role includes supporting the planning and implementation of UNICEF BFI standards across B&NES Child and Family Service, aiming to improve outcomes for babies, children, and families. Those passionate about supporting families in promoting infant health and wellbeing are encouraged to apply.

About us

Established in 2006, HCRG Care Group is one of the UK's leading independent providers of community health and care services. The organisation works with health and care commissioners and communities to transform services, focusing on experience, efficiency, and improved outcomes. They deliver adult and children community health services, primary care services including urgent care, sexual health, dermatology, and MSK services, as well as adult social care and wellbeing services. HCRG Care Group supports millions across England and directly helps more than half a million people each year, driven by the values of caring, thinking, and doing. Committed to equal opportunities, they encourage applicants from diverse backgrounds, emphasizing inclusive practices as a Disability Confident Committed company.

Details

• Date posted: 17 July 2026
• Pay scheme: Other
• Salary: £31,710 to £38,052 a year
• Contract: Permanent
• Working pattern: Part-time
• Reference number: 1527808826
• Job locations: HCRG Care Group, Bath, BA2 5RP, United Kingdom

Job responsibilities

Package Description:

Help Give Babies the Best Start in Life

The support a family receives in the early days, weeks, and months of a baby's life can have a lasting impact. As an Infant Feeding Practitioner, you will play a vital role in helping families overcome complex and ongoing infant feeding challenges, empowering parents with the knowledge, confidence, and support they need to give their baby the best possible start.

This rewarding role supports the delivery of a specialist infant feeding service across Bath and North East Somerset (B&NES), contributing to the maintenance of the UNICEF Baby Friendly Initiative (BFI) accreditation standards.Working closely with the Infant Feeding Lead, Health Visiting teams, Midwives, the Local Authority, and other key partners, you will help ensure families receive consistent, high-quality, evidence-based infant feeding support when they need it most.

You will also support the planning, implementation, and ongoing development of UNICEF BFI standards across the B&NES Child and Family Service, helping to improve outcomes for babies, children, and families across the community.

Location and Working Pattern

• Base Location: St Martin's Hospital
• Hours: 22.5 hours per week
• The role includes travel across the Bath and North East Somerset area, alongside opportunities for agile working.

If you are passionate about supporting families, promoting infant health and wellbeing, and making a meaningful difference during one of the most important stages of a child's development, we would love to hear from you.

As an Infant Feeding Practitioner, youll be part of our valued team based at Bath. You will feel valued within HCRG Care Group, receiving access to exclusive rewards and benefits including:

• A salary of £31,710 FTE with access to our group pension
• Free tea, coffeeand milk at your base location
• Membership of My Reward Hub, giving you access to discounts on every day purchases like grocery shopping as well as cashback and voucher offers for treats for you and those special to you
• Access to your wages as you earn them to help cover lifes emergencies and avoid overdraft fees or high interest rates
• Online and face to face help with your mental and physical wellbeing from healthy recipes and activity challenges through to post trauma support, legal, debt and life management help, as well career coaching and counselling
• Access to eLearning, bespoke career pathways and opportunities for continuing professional development through our Outstanding learning and development team, The Learning Enterprise
• An open, just culture where youre encouraged to have and implement ideas which can help us deliver our purpose: changing lives through transforming health and care backed up by at least £100,000 of ringfenced innovation funding each year

• Work towards maintaining UNICEF 'Baby Friendly' accreditation and support the Gold Award application.
• Maintain evidence-based infant feeding support, addressing social and emotional needs of parents during the perinatal period.
• Provide specialist support for complex infant feeding issues, ensuring optimal growth and milk transfer.
• Manage workload and referrals autonomously under the supervision of the Infant Feeding Lead.
• Assist the Infant Feeding Lead in training Health Visitors, Staff Nurses, and Early Years Community Practitioners.
• Facilitate student and colleague observations and development in infant feeding support.
• Participate in audits and monitor outcomes of the specialist infant feeding service.
• Aid in developing and reviewing infant feeding policies and guidelines.
• Engage in CPD and self-directed learning to stay current in infant feeding support.

• Qualified to at least Level 5 of the Qualifications Framework (Dip HE / HND / Foundation Degree or NVQ level 5) including a specialist qualification in breastfeeding support.
• Evidence of a commitment to continued CPD in relation to breastfeeding and infant health and wellbeing.
• Demonstrate a good understanding of the UNICEF Baby Friendly Initiative programme
• Demonstrate good understanding of the Healthy Child Programme and the role of the Public health nursing service
• Experience of working in collaboration with other health care and service providers to support the continuity of care delivery for families
• Driving license and access to a car for work purposes

We change lives by transforming health and care.Established in 2006, we are one of the UK's leading independent providers of community health and care services, working with health and care commissioners and communities to transform services with a focus on experience, efficiency, and improved outcomes.We deliver and transform adult and children community health services, primary care services including urgent care, sexual health, dermatology and MSK services as well as adult social care and wellbeing services. Across England, we support communities of many millions and directly help more than half a million people each year - guided by our simple values: we care, we think, we do.

We're committed to equal opportunities and welcome applications from a broad, diverse range of people who want to join our team. Were a Disability Confident Committed company, so we work to provide facilities, work environment adjustments and technical solutions to be as inclusive of everyone.

While it doesnt happen often, sometimes a role is very popular, and well need to close it earlier than the date weve shown here. If youre keen to join our team, wed love to hear from you so please apply as soon as you can.

As youd expect, safeguarding and protecting the children, young people and vulnerable adults that we work with is of the utmost importance so we have policies and procedures in place to promote safeguarding and safer working practices and everyone who joins the team is subject to a safer recruitment process, including the disclosure of criminal records and vetting checks.

Finally, we need to let you know that the company youll work for is part of HCRG Care Group Holdings Limited and by applying for this job well need to process and hold information about you.If you would like to know a little more about how we use your information, please see our website's privacy policy.