Head of Marketing

Job summary

We are seeking an experienced marketing leader to set the direction and provide hands-on support across two key growth areas: Workplace Health (WPH) and NHS Services.

At the heart of Spire's growth agenda, you will lead a small, dynamic team and work with senior stakeholders to deliver insight-led strategies that drive commercial growth, patient engagement and market positioning.

Main duties of the job

You will lead integrated B2B and B2B2C marketing, develop the team and deliver measurable value through campaigns, brand development, bids, mobilisations and customer acquisition.

This is a fast-paced role, and during this growth phase you will be expected to roll up your sleeves, to deliver demonstrable value across both business units, while contributing directly to Spire Healthcare's long-term success.

About us

Vita Health Group celebrates life. Improving lives physically and mentally drives everything we do. To find out more about Vita Health Group and the services we provide, please click here: https://www.vitahealthgroup.co.uk/

Details

• Date posted: 16 October 2026
• Pay scheme: Other
• Salary: £60,000 to £80,000 a year
• Contract: Permanent
• Working pattern: Full-time
• Reference number: VP25FB3F64
• Job locations: London, EC4Y 8EN, United Kingdom

Job responsibilities

Contract: Full-time 12-month contract, with potential to extend

Location: Hybrid working: London (Spire Healthcare Head Office) & occasional travel to Worcester office and ad hoc travel to support our NHS contracts

At the heart of Spires growth agenda, you will lead a small, dynamic team and work with senior stakeholders to deliver insight-led strategies that drive commercial growth, patient engagement and market positioning.

You will lead integrated B2B and B2B2C marketing, develop the team and deliver measurable value through campaigns, brand development, bids, mobilisations and customer acquisition. This is a fast-paced role, and during this growth phase you will be expected to roll up your sleeves, to deliver demonstrable value across both business units, while contributing directly to Spire Healthcare's long-term success.

Essential Requirements:

• Senior marketing management and leadership experience, ideally across healthcare, B2B, B2B2C, public sector, commissioned services or similarly complex environments.
• Proven ability to develop and deliver strategic marketing plans that drive growth, demand, engagement, referrals and measurable impact.
• Experience leading teams, functions, verticals or portfolios, with the ability to prioritise resources across competing business needs.
• Strong strategic understanding of digital marketing, website, CRM, marketing automation, content strategy and performance reporting experience, with the ability to use these channels to drive growth, engagement, referrals and measurable impact.
• Demonstrable experience using data, insight and ROI reporting to shape strategy, optimise activity and influence senior decisions.
• Experienced leader, who can coach and motivate a high-performing team.
• Experience managing multiple budgets, agencies, partners and stakeholders across matrixed organisations.
• Experience working with diverse audiences and a strong understanding of accessibility, inclusivity, patient/public engagement and plain English communications.
• Ability to influence at senior leadership level, including contributing to bids, mobilisations, service launches and business cases.

Key Responsibilities:

• Lead the integrated marketing strategy across B2B WPH and B2B2C NHS Services.
• Lead the development and optimisation of digital channels, marketing technology, CRM and automation capabilities across WPH and NHS Services.
• Build a data-led performance culture, establishing KPIs, dashboards and reporting frameworks that measure campaign effectiveness for investment, growth and improvement purposes.
• Work closely with Spire Group Marketing, Corporate Affairs and relevant senior stakeholders to ensure activity aligns with the Spire master brand, corporate narrative and wider reputation priorities.
• Provide strategic marketing input into bids, new service launches, contract mobilisations and proposition development.
• Manage and inspire a high-performing team across both business units in a fast-paced environment, offering advice and guidance, championing best practice.

About You:

• Inspiring marketing leader with a passion for developing high-performing teams.
• Influential communicator who thrives in senior stakeholder environments.
• Commercial mindset with a clear focus on growth, impact and return on investment.
• Data-driven and insight-led, using evidence to optimise performance and inform strategy.
• Organised, detail-oriented and delivery-focused, with strong prioritisation skills.
• Proactive problem solver committed to delivering measurable business value.

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About Us

As part of Spire Healthcare, were proud to build on a legacy of improving lives for over 30 years and continue to deliver primary care physical and mental health services accessed through the NHS, via employer-funded care and at our network of private clinics.

Working here

We are an award-winning employer regularly recognised at industry events and our latest employee survey revealed the top reasons for working here as:

• Supportive teams and managers
• A positive and inclusive culture
• Strong well-being and mental health support
• Trust, autonomy and flexibility

We invest in your growth with frequent career progression opportunities and development initiatives including mentoring, secondments, management training and regular clinical CPD webinars. You will enjoy a competitive salary, flexible working options and a comprehensive benefits package further details hereCareers - Vita Health Group

Equality Diversity & Inclusion

We are proud to be an equal opportunities employer dedicated to creating a workplace where everyone feels valued and supported. We actively support a range of initiatives including:

• Disability Confident Leader
• Positive action through Ethnicity and Gender Matters initiatives
• Employer with HeartandMindful Employerstatus
• Menopause Friendly accreditation

Learn more about our EDI commitments hereEquality, Diversity & Inclusion - Vita Health Group.

If you need any adjustments or assistance during the recruitment process we will be happy to help - please get in touch atrecruitment@vhg.co.uk

Additional information

All applicants must be legally entitled to work in the UK and subject to a DBS check at offer stage.

Your application data is handled securely in accordance to UK GDPR guidelines.

We may close jobs to new applications earlier than original stated closing date.

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