Content & Digital Marketing Officer - The Ayrshire Hospice

Vacancy: Content & Digital Marketing Officer

Job Summary

Do you love creating content that makes people stop scrolling?

We are seeking a digitally confident and imaginative Content & Digital Marketing Officer to join the Communications & Marketing Team at an exciting time for the Ayrshire Hospice.

This role has a strong focus on social media and engaging digital storytelling, helping us share powerful stories about our clinical services, fundraising activity, retail (including our evolving Gargowan brand and café), and the impact of hospice care across Ayrshire and Arran.

Working within agreed marketing plans and brand guidelines, you will create and deliver high-quality content across digital platforms and marketing channels, bringing Hospice stories to life through video, photography, graphics and compelling written content.

The post holder will report to the Head of Communications & Marketing and work collaboratively with colleagues across clinical, fundraising, retail and operational teams.

This is an excellent opportunity for an early-career marketer or content creator to build a varied and meaningful portfolio within a purpose-led organisation.

Main Responsibilities

• Manage the day-to-day operation of the Hospice’s social media channels, including planning, scheduling and publishing engaging organic and paid content, in line with agreed plans and guidelines.
• Create original, platform-appropriate content including short-form video, photography, graphics and written stories designed to increase engagement and reach.
• Identify and contribute to storytelling opportunities across clinical services, fundraising, retail (including Gargowan and pre-loved), events and public awareness campaigns.
• Capture and edit multimedia content to support campaigns and promote Hospice services.
• Help maintain and update website content using the Hospice CMS (WordPress), ensuring content is accurate, accessible and engaging.
• Create engaging marketing emails that are suitable for a variety of target groups on our email marketing platform (MailChimp) and assist with data-pulls from our CRM system (ThankQ).
• Support digital fundraising activity, including updating online event and campaign pages (e.g. Funraisin platform).
• Monitor digital performance using analytics tools and contribute to regular reporting on audience engagement and growth.
• Work collaboratively with colleagues across clinical, fundraising and retail teams to gather stories and develop content ideas.
• Ensure all content reflects Hospice brand guidelines, tone and values.
• Support the development of marketing collateral for campaigns and events as required.
• Provide practical support at Hospice events, including capturing live content where appropriate.

Manage the day-to-day operation of the Hospice’s social media channels, including planning, scheduling and publishing engaging organic and paid content, in line with agreed plans and guidelines.

Create original, platform-appropriate content including short-form video, photography, graphics and written stories designed to increase engagement and reach.

Identify and contribute to storytelling opportunities across clinical services, fundraising, retail (including Gargowan and pre-loved), events and public awareness campaigns.

Capture and edit multimedia content to support campaigns and promote Hospice services.

Help maintain and update website content using the Hospice CMS (WordPress), ensuring content is accurate, accessible and engaging.

Create engaging marketing emails that are suitable for a variety of target groups on our email marketing platform (MailChimp) and assist with data-pulls from our CRM system (ThankQ).

Support digital fundraising activity, including updating online event and campaign pages (e.g. Funraisin platform).

Monitor digital performance using analytics tools and contribute to regular reporting on audience engagement and growth.

Work collaboratively with colleagues across clinical, fundraising and retail teams to gather stories and develop content ideas.

Ensure all content reflects Hospice brand guidelines, tone and values.

Support the development of marketing collateral for campaigns and events as required.

Provide practical support at Hospice events, including capturing live content where appropriate.

Person Specification

Education & Qualifications

• Degree, HNC, or equivalent qualification in Marketing, Communications, or a related field (or relevant experience) — Essential
• Evidence of ongoing professional development in digital marketing — DesirableTested by: Application

Degree, HNC, or equivalent qualification in Marketing, Communications, or a related field (or relevant experience) — Essential

Evidence of ongoing professional development in digital marketing — DesirableTested by: Application

Knowledge & Experience

• Experience creating engaging content for social media platforms — Essential
• Experience using social media scheduling tools — Essential
• Experience producing short‑form video and/or visual content — Essential
• Experience using basic design or video editing software — Essential
• Experience updating website content via a CMS (WordPress desirable) — Desirable
• Experience working with online fundraising or event registration platforms (e.g. Funraisin) — Desirable
• Awareness of digital trends and audience engagement techniques — DesirableTested by: Application / Interview

Experience creating engaging content for social media platforms — Essential

Experience using social media scheduling tools — Essential

Experience producing short‑form video and/or visual content — Essential

Experience using basic design or video editing software — Essential

Experience updating website content via a CMS (WordPress desirable) — Desirable

Experience working with online fundraising or event registration platforms (e.g. Funraisin) — Desirable

Awareness of digital trends and audience engagement techniques — DesirableTested by: Application / Interview

Abilities & Skills

• Strong written communication skills with attention to tone and storytelling — Essential
• Ability to generate engaging content ideas and tailor them for different audiences — Essential
• Confidence creating multimedia content (video, photography, graphics) — Desirable
• Ability to plan and prioritise workload within agreed deadlines — Desirable
• Ability to manage competing priorities and adapt to changing demands while maintaining attention to detail — Desirable
• Ability to work collaboratively across teams — Desirable
• Sensitivity and professionalism when working with patient stories — EssentialTested by: Application / Interview

Strong written communication skills with attention to tone and storytelling — Essential

Ability to generate engaging content ideas and tailor them for different audiences — Essential

Confidence creating multimedia content (video, photography, graphics) — Desirable

Ability to plan and prioritise workload within agreed deadlines — Desirable

Ability to manage competing priorities and adapt to changing demands while maintaining attention to detail — Desirable

Ability to work collaboratively across teams — Desirable

Sensitivity and professionalism when working with patient stories — EssentialTested by: Application / Interview

Personal Qualities

• Alignment with Hospice values — Essential
• Enthusiastic, proactive, and self‑motivated — Essential
• Compassionate and emotionally aware — Essential
• Flexible and adaptable in a fast‑paced environment — EssentialTested by: Interview

Alignment with Hospice values — Essential

Enthusiastic, proactive, and self‑motivated — Essential

Compassionate and emotionally aware — Essential

Flexible and adaptable in a fast‑paced environment — EssentialTested by: Interview

Closing date: 13th March 2026

Apply via: https://careers.ayrshirehospice.org/jobs/7249955-content-digital-marketing-officer-fixed-term

Please contact HR on 01292 269200 if you need any further information about the application process.

Please note CVs or NHS Application Forms are not accepted.

Department - Employed

Role - Communications and Marketing

Location - Racecourse Road, Ayr

Salary - £27,452