Charity Brand Manager

This job is archived

Salary
£40559.00 to £48841.00
Profession
Manager
Deadline
06 Oct 2026
Contract Type
Permanent
Posted Date
23 Sep 2026
Medical Protection — the side of locally employed doctors from £83

Job requirements

Essential

27 listed

Requirements the employer expects applicants to meet.

  • Other

    Ability to travel within geographical area effectively

  • Other

    Ability to work hours flexibly

  • Other

    Ability to speak Welsh or willing to learn

  • Experience

    Substantial fundraising management experience including planning, evaluating, and delivering successful events and projects, that drive effective income activity outcomes. Strong project management skills.

  • Experience

    Experience of leading and motivating a high performing teams. Excellent management and leadership skills with the ability to build strong relationships, based on mutual respect and trust, ensuring that the relationships thrive under pressure.

  • Experience

    Strong external and internal stakeholder management experience

  • Experience

    Proactive ‘can do’ attitude coupled with a demonstrable track record of developing technical processes for new fundraising activities. Experience of planning, scheduling, allocating and evaluating work carried out by teams, individuals and self.

  • Experience

    Proven ability to think and act strategically, planning and evaluating activity and opportunities within the context of the wider programme as well as individually. Ability to translate concepts into effective action plans.

  • Experience

    Experience of managing the interface with corporate communication teams and negotiating strong commercial messaging and outcomes.

  • Experience

    Experience of appraising new ideas and proposals and making decisions to test (or not) as appropriate.

  • Experience

    Proven experience of effective marketing campaigns and brand development. Ability to identify, create and edit strong marketing content.

  • Experience

    Experience of using digital platforms such as email marketing platforms, content management systems and analytics platforms.

  • Experience

    Experience of working within an environment of constant change, often working to very tight deadlines and potentially changing priorities.

  • Experience

    Highly IT literate – proficient in use of Microsoft Office and digital design software.

  • Skills and Attributes

    Creative and innovating thinker, motivated by pushing the boundaries.

  • Skills and Attributes

    The ability to influence others to implement improvements. Excellent interpersonal, communication and negotiation skills.

  • Skills and Attributes

    Excellent operational and charity analysis skills

  • Skills and Attributes

    Robust, confident, ‘can-do’ attitude that thrives on challenges and remains calm under pressure and accepts challenging ideas.

  • Skills and Attributes

    Excellent team player with a strong work ethic

  • Skills and Attributes

    Sound judgment and decision-making skills

  • Skills and Attributes

    Excellent project management skills. Managing many projects simultaneously.

  • Skills and Attributes

    Flexible approach to work and ability to meet deadlines.

  • Qualifications and Knowledge

    Educated to a Degree level or demonstrable qualifications, knowledge and/or experience in donor/volunteer development/fundraising/charity work.

  • Qualifications and Knowledge

    Previous experience in marketing, promotion and/or communications.

  • Qualifications and Knowledge

    Detailed understanding and management experience of Charity regulatory compliance requirements.

  • Qualifications and Knowledge

    Project management experience.

  • Qualifications and Knowledge

    Qualification in Marketing and/or Promotion at Diploma level or demonstrable experience and knowledge in a marketing/promotion setting.

Desirable

8 listed

Additional qualities the employer would prefer.

  • Other

    Ability to travel to local, national and/or international charity events.

  • Experience

    Experience of using Microsoft project, Database Software, Hubspot and Oracle software

  • Experience

    Strong analytical skills.

  • Experience

    Experience of working for a non-profit organisation or on overseas challenges.

  • Experience

    Experience in delivering fundraising training.

  • Experience

    Positive, results driven individual.

  • Skills and Attributes

    Awareness of Wales NHS issues

  • Qualifications and Knowledge

    General knowledge of the Charity Sector and Fundraising

Job overview

The Charity Brand Manager is a critical role in the charity and will be responsible for owning, developing, and strategically sharing Velindre Charity’s brand and messaging via multiple marketing and communication channels.

You will be responsible for embedding a cohesive and engaging brand identity to create memorable and consistent branding and messaging across all touchpoints and content.

You will be responsible for managing and overseeing the online shop and merchandise/fashion opportunities.

Main duties of the job

  • Develop, maintain, and roll out Velindre Charity brand identity and messaging throughout multiple market routes. Including but not limited to social media, website, literature, charity newsletter, events, and campaigns.
  • Protect the Velindre Charity brand, ensuring consistency and identifiability across all market streams, working with internal and external stakeholders monitoring the correct use of logos and messaging.
  • Create and action the charities brand, digital and communications strategy, feeding into the overall charity objectives and growing the charity’s reputation in the digital space.
  • Lead a creative team in planning, delivering, and measuring effective projects to drive revenue and reach across multiple areas of the charity.
  • Plan and manage Velindre Charity’s digital presence to best reflect the charity, engage supporters and grow the charity’s following.
  • Engage with internal and external stakeholders, building relationships and capturing content to reflect the charities activities, values, and goals.
  • Work with the Fundraising Team to market, recruit participants and promote charity events and products.
  • Write influential copy aimed at different target audiences to engage and drive interest in charity activity and cause.
  • Plan and roll charity marketing campaigns to raise awareness and funds for the charity, including the promotion of regular giving and legacies.

Detailed job description and main responsibilities

You will be able to find a full Job description and Person Specification attached within the supporting documents or please click “Apply now” to view in Trac.

The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.

Applicant requirements

The postholder will have access to vulnerable people in the course of their normal duties and as such this post is subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England and Wales) Order 2020 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions.

Welsh language skills are desirable

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Applying for this NHS job

This advert is for Charity Brand Manager with Velindre University NHS Trust in Cardiff, Wales. It is listed as a Manager role. The advertised salary is £40559.00 to £48841.00. The contract type is Permanent. The application deadline is 06 Oct 2026.

Before you apply, compare the job description with the person specification and mirror the employer's essential criteria in your supporting information. Use the vacancy title, employer, location, salary, contract type, closing date and posted date (23 Sep 2026) to decide whether this role fits your current NHSjob search. If the employer can close applications early, prepare the application before the stated deadline rather than waiting for the final day.

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