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Job requirements
Essential
27 listedRequirements the employer expects applicants to meet.
- Other
Ability to travel within geographical area effectively
- Other
Ability to work hours flexibly
- Other
Ability to speak Welsh or willing to learn
- Experience
Substantial fundraising management experience including planning, evaluating, and delivering successful events and projects, that drive effective income activity outcomes. Strong project management skills.
- Experience
Experience of leading and motivating a high performing teams. Excellent management and leadership skills with the ability to build strong relationships, based on mutual respect and trust, ensuring that the relationships thrive under pressure.
- Experience
Strong external and internal stakeholder management experience
- Experience
Proactive ‘can do’ attitude coupled with a demonstrable track record of developing technical processes for new fundraising activities. Experience of planning, scheduling, allocating and evaluating work carried out by teams, individuals and self.
- Experience
Proven ability to think and act strategically, planning and evaluating activity and opportunities within the context of the wider programme as well as individually. Ability to translate concepts into effective action plans.
- Experience
Experience of managing the interface with corporate communication teams and negotiating strong commercial messaging and outcomes.
- Experience
Experience of appraising new ideas and proposals and making decisions to test (or not) as appropriate.
- Experience
Proven experience of effective marketing campaigns and brand development. Ability to identify, create and edit strong marketing content.
- Experience
Experience of using digital platforms such as email marketing platforms, content management systems and analytics platforms.
- Experience
Experience of working within an environment of constant change, often working to very tight deadlines and potentially changing priorities.
- Experience
Highly IT literate – proficient in use of Microsoft Office and digital design software.
- Skills and Attributes
Creative and innovating thinker, motivated by pushing the boundaries.
- Skills and Attributes
The ability to influence others to implement improvements. Excellent interpersonal, communication and negotiation skills.
- Skills and Attributes
Excellent operational and charity analysis skills
- Skills and Attributes
Robust, confident, ‘can-do’ attitude that thrives on challenges and remains calm under pressure and accepts challenging ideas.
- Skills and Attributes
Excellent team player with a strong work ethic
- Skills and Attributes
Sound judgment and decision-making skills
- Skills and Attributes
Excellent project management skills. Managing many projects simultaneously.
- Skills and Attributes
Flexible approach to work and ability to meet deadlines.
- Qualifications and Knowledge
Educated to a Degree level or demonstrable qualifications, knowledge and/or experience in donor/volunteer development/fundraising/charity work.
- Qualifications and Knowledge
Previous experience in marketing, promotion and/or communications.
- Qualifications and Knowledge
Detailed understanding and management experience of Charity regulatory compliance requirements.
- Qualifications and Knowledge
Project management experience.
- Qualifications and Knowledge
Qualification in Marketing and/or Promotion at Diploma level or demonstrable experience and knowledge in a marketing/promotion setting.
Desirable
8 listedAdditional qualities the employer would prefer.
- Other
Ability to travel to local, national and/or international charity events.
- Experience
Experience of using Microsoft project, Database Software, Hubspot and Oracle software
- Experience
Strong analytical skills.
- Experience
Experience of working for a non-profit organisation or on overseas challenges.
- Experience
Experience in delivering fundraising training.
- Experience
Positive, results driven individual.
- Skills and Attributes
Awareness of Wales NHS issues
- Qualifications and Knowledge
General knowledge of the Charity Sector and Fundraising
Job overview
The Charity Brand Manager is a critical role in the charity and will be responsible for owning, developing, and strategically sharing Velindre Charity’s brand and messaging via multiple marketing and communication channels.
You will be responsible for embedding a cohesive and engaging brand identity to create memorable and consistent branding and messaging across all touchpoints and content.
You will be responsible for managing and overseeing the online shop and merchandise/fashion opportunities.
Main duties of the job
- Develop, maintain, and roll out Velindre Charity brand identity and messaging throughout multiple market routes. Including but not limited to social media, website, literature, charity newsletter, events, and campaigns.
- Protect the Velindre Charity brand, ensuring consistency and identifiability across all market streams, working with internal and external stakeholders monitoring the correct use of logos and messaging.
- Create and action the charities brand, digital and communications strategy, feeding into the overall charity objectives and growing the charity’s reputation in the digital space.
- Lead a creative team in planning, delivering, and measuring effective projects to drive revenue and reach across multiple areas of the charity.
- Plan and manage Velindre Charity’s digital presence to best reflect the charity, engage supporters and grow the charity’s following.
- Engage with internal and external stakeholders, building relationships and capturing content to reflect the charities activities, values, and goals.
- Work with the Fundraising Team to market, recruit participants and promote charity events and products.
- Write influential copy aimed at different target audiences to engage and drive interest in charity activity and cause.
- Plan and roll charity marketing campaigns to raise awareness and funds for the charity, including the promotion of regular giving and legacies.
Detailed job description and main responsibilities
You will be able to find a full Job description and Person Specification attached within the supporting documents or please click “Apply now” to view in Trac.
The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.
Applicant requirements
The postholder will have access to vulnerable people in the course of their normal duties and as such this post is subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England and Wales) Order 2020 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions.
Welsh language skills are desirable
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Applying for this NHS job
This advert is for Charity Brand Manager with Velindre University NHS Trust in Cardiff, Wales. It is listed as a Manager role. The advertised salary is £40559.00 to £48841.00. The contract type is Permanent. The application deadline is 06 Oct 2026.
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