B5 Communications Officer-(Bishop Wilson Clinic-Chelmsley Wood)

The Communications Officer for the Solihull Approach team will work across multiple projects to help the organisation to grow its profile and reach across a range of stakeholders and communities both around the UK and internationally. This new role comes at an exciting time as we prepare to rebrand and embark upon new partnerships to grow our impact for children and families. A varied and fast paced role, the post holder will be central to advancing our digital engagement strategy, developing sophisticated and multichannel campaigns to improve visibility and impact across our online education offer. This will include developing social media content and tailoring across channels, producing optimised web content and developing an email CRM strategy that effectively segments and personalises meaningful communications. The post holder will take responsibility for managing relationships in key account areas liaising across public sector organisations, health trusts and third sector to ensure the brand is developed and communicated effectively to optimise engagement. Understanding the whole learner journey for Inourplace and seeking to improve it will be a key part of the role. The post holder will also work to improve the experience of professionals accessing Solihull Approach training and will be involved in reviewing awareness raising opportunities alongside working to improve registration, onboarding and ongoing support for practitioners

B5 Communications Officer-

Located: (Bishop Wilson Clinic, Craig Croft, Chelmsley Wood, Birmingham B377TR)

Web development - Bringing some specialist knowledge in digital trends and best practice this role is responsible for reviewing, writing and optimising web copy and content to ensure effective, engaging and accessible communication of our offer.

CRM and email design - working to maximise the impact of email communications across our network of trained practitioners. Providing guidance to team members on running and reviewing segmented campaigns in line with the broader engagement strategy.

Advertising - researching and advising on optimised advertising opportunities both digital and 'out-of-home' in line with the strategic engagement objectives. Ensuring impact through segmented and tailored content.

Video production - developing creative content proposals and using a range of approaches to ensure high quality engagement on social media and web platforms. Maximise impact through creative production and reframing to tailor for multiple audiences and objectives.