Digital Communications Manager

Job overview

The Trust communications department plays a key role in managing the reputation of the organisation. It leads on campaigns; media relations; operational and corporate communications and engagement with staff; digital and social media content; communications with external stakeholders; corporate publications; and events.

The team is looking for a creative digital communications manager with has a proven track record of creating great content for online audiences across websites, intranet and social media to join its’ busy team. We're looking for someone who is adept at using content management systems, has filming and editing experience with an excellent eye for detail and lots of creativity to help our content and digital strategies stand out from the crowd.

The ideal candidate will be a team player who knows how to prioritise a busy workload, use their initiative, and deal diplomatically with a wide range of stakeholders. They will be confident with leading on communications projects and plans, and problem solving any issues that might arise.

As the role is part of the Trust’s comms on-call rota, the post-holder should also have some media experience to support the wider team as necessary. The rota is evenly split among team members and in line with NHS Agenda for Change guidance this duty will come with a salary uplift.

Main duties of the job

To act as the Trust’s digital communications specialist, providing expert advice on all aspects of digital communications.

Develop and implement a digital communications plan which supports the overarching communications strategy for the Trust and its objectives and priorities and:

• Create, develop and manage content for the Trust’s website and intranet •    Lead on the development of creative and engaging communications plans as necessary •    Lead on the development of video communication materials for use in campaigns, on the Trust’s website and Intranet •    Project manage the development and design of existing and future internal and external websites •    Advise and train relevant staff members in developing and uploading content for their own areas •    Co-ordinate web updates across departments •    Create engaging online content •    Track and report onsite metrics •    Monitor and manage social media presence •    Lead on Trust photography and the live-streaming of any Trust-wide events •    Ensure that all digital communications is developed in-line with the corporate brand guidelines •    Create graphics and other bespoke design elements for internal and external marketing materials •    Create and update public-facing digital information screens and staff- facing screensavers

Detailed job description and main responsibilities

For further information, regarding the role please see the attached trust job description and person specification for a full list of duties and responsibilities.