# Charity Brand Manager > NHS job listing from Job Clerk for Velindre University NHS Trust. ## Canonical URLs - **HTML:** https://www.jobclerk.com/job/charity-brand-manager/0c2b55b6-a6e3-495d-9adb-d9dffa57ccfe - **Markdown:** https://www.jobclerk.com/job/charity-brand-manager/0c2b55b6-a6e3-495d-9adb-d9dffa57ccfe.md ## Summary - **Status:** Archived / closed - **Employer:** Velindre University NHS Trust - **Location:** Velindre University NHS Trust Headquarters - **Workplace type:** onsite - **Profession:** Manager - **Salary:** £40559.00 to £48841.00 - **Contract type:** Permanent - **Employment type:** Full time - 37.5 hours per week (Monday to Friday working structure most weeks. Flexible working required some evenings and weekends to support event and fundraising delivery.) - **Closing date:** 2026-10-06T22:59:00.000Z - **Posted:** 2026-09-23T08:37:31.942Z - **Source information URL:** https://www.healthjobsuk.com/job/-v8293116 - **Employer website:** https://velindre.nhs.wales ## Job Content ### Job overview The Charity Brand Manager is a critical role in the charity and will be responsible for owning, developing, and strategically sharing Velindre Charity’s brand and messaging via multiple marketing and communication channels. You will be responsible for embedding a cohesive and engaging brand identity to create memorable and consistent branding and messaging across all touchpoints and content. You will be responsible for managing and overseeing the online shop and merchandise/fashion opportunities. ### Main duties of the job - Develop, maintain, and roll out Velindre Charity brand identity and messaging throughout multiple market routes. Including but not limited to social media, website, literature, charity newsletter, events, and campaigns. - Protect the Velindre Charity brand, ensuring consistency and identifiability across all market streams, working with internal and external stakeholders monitoring the correct use of logos and messaging. - Create and action the charities brand, digital and communications strategy, feeding into the overall charity objectives and growing the charity’s reputation in the digital space. - Lead a creative team in planning, delivering, and measuring effective projects to drive revenue and reach across multiple areas of the charity. - Plan and manage Velindre Charity’s digital presence to best reflect the charity, engage supporters and grow the charity’s following. - Engage with internal and external stakeholders, building relationships and capturing content to reflect the charities activities, values, and goals. - Work with the Fundraising Team to market, recruit participants and promote charity events and products. - Write influential copy aimed at different target audiences to engage and drive interest in charity activity and cause. - Plan and roll charity marketing campaigns to raise awareness and funds for the charity, including the promotion of regular giving and legacies. ### Detailed job description and main responsibilities You will be able to find a full Job description and Person Specification attached within the supporting documents or please click “Apply now” to view in Trac. The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply. ### Applicant requirements The postholder will have access to vulnerable people in the course of their normal duties and as such this post is subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England and Wales) Order 2020 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions. Welsh language skills are desirable ## Person Specification ### Other **Essential** - Ability to travel within geographical area effectively - Ability to work hours flexibly - Ability to speak Welsh or willing to learn **Desirable** - Ability to travel to local, national and/or international charity events. ### Experience **Essential** - Substantial fundraising management experience including planning, evaluating, and delivering successful events and projects, that drive effective income activity outcomes. Strong project management skills. - Experience of leading and motivating a high performing teams. Excellent management and leadership skills with the ability to build strong relationships, based on mutual respect and trust, ensuring that the relationships thrive under pressure. - Strong external and internal stakeholder management experience - Proactive ‘can do’ attitude coupled with a demonstrable track record of developing technical processes for new fundraising activities. Experience of planning, scheduling, allocating and evaluating work carried out by teams, individuals and self. - Proven ability to think and act strategically, planning and evaluating activity and opportunities within the context of the wider programme as well as individually. Ability to translate concepts into effective action plans. - Experience of managing the interface with corporate communication teams and negotiating strong commercial messaging and outcomes. - Experience of appraising new ideas and proposals and making decisions to test (or not) as appropriate. - Proven experience of effective marketing campaigns and brand development. Ability to identify, create and edit strong marketing content. - Experience of using digital platforms such as email marketing platforms, content management systems and analytics platforms. - Experience of working within an environment of constant change, often working to very tight deadlines and potentially changing priorities. - Highly IT literate – proficient in use of Microsoft Office and digital design software. **Desirable** - Experience of using Microsoft project, Database Software, Hubspot and Oracle software - Strong analytical skills. - Experience of working for a non-profit organisation or on overseas challenges. - Experience in delivering fundraising training. - Positive, results driven individual. ### Skills and Attributes **Essential** - Creative and innovating thinker, motivated by pushing the boundaries. - The ability to influence others to implement improvements. Excellent interpersonal, communication and negotiation skills. - Excellent operational and charity analysis skills - Robust, confident, ‘can-do’ attitude that thrives on challenges and remains calm under pressure and accepts challenging ideas. - Excellent team player with a strong work ethic - Sound judgment and decision-making skills - Excellent project management skills. Managing many projects simultaneously. - Flexible approach to work and ability to meet deadlines. **Desirable** - Awareness of Wales NHS issues ### Qualifications and Knowledge **Essential** - Educated to a Degree level or demonstrable qualifications, knowledge and/or experience in donor/volunteer development/fundraising/charity work. - Previous experience in marketing, promotion and/or communications. - Detailed understanding and management experience of Charity regulatory compliance requirements. - Project management experience. - Qualification in Marketing and/or Promotion at Diploma level or demonstrable experience and knowledge in a marketing/promotion setting. **Desirable** - General knowledge of the Charity Sector and Fundraising ## Documents - [jdps english (pdf, 544.5kb)](https://www.healthjobsuk.com/documents?vdoc=10611837) - [sdmp cymraeg (pdf, 696.5kb)](https://www.healthjobsuk.com/documents?vdoc=10611839) - [oh form- ig ffurflen (pdf, 648.5kb)](https://www.healthjobsuk.com/documents?vdoc=10611838) - [velindre cancer centre (doc, 20.0kb)](https://www.healthjobsuk.com/documents?ddoc=32) - [guidance notes for applicants (pdf, 322.5kb)](https://www.healthjobsuk.com/documents?edoc=827) - [nwssp recruitment services privacy notice (pdf, 404.2kb)](https://www.healthjobsuk.com/documents?edoc=1637) ## Agent Notes - This Markdown page is generated from the same Job Clerk job record as the HTML job detail page. - Use the canonical HTML URL for user-facing references.